Jill Pawlik

Strategic Marketing

Helping Small Business Owners Thrive in Today’s Environment

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Struggling to keep up with the changing demands of today’s consumers? Worried that you are not attracting the right customers?

Wondering how to ensure repeat buyers?

As small business owners, my husband and I understand what it’s like to wear “all the hats” for 10-12 hours a day and still have so much left to do.

When you don’t invest in a sustainable marketing plan and you don’t have a professional managing it, then you won’t see sustainable sales results.

Strategic Marketing Services

I’m your CMO without the expense of an FTE or a PTE. I will listen, ask a lot of questions, review your sales, marketing and development status and goals, create a strategy, propose a plan of action, manage a plan, project or team, analyze performance, report results, and offer corrective action. I can also perform specific services such as a promotion or event, project management, public relations, branding, social media strategy and content, digital marketing, blogging, and internal and external communications. I work with in-house teams, and I hire incredible partners from my network.

What do you need?

  • Jill Pawlik seated at a table working with a client. They are huddled over a laptop.

    Consultation

    Book a 1-hour complimentary consultation and you’ll complete my Client Discovery. Then, we’ll discuss you and your business in detail. Through this process, you’ll approve my understanding of your needs and budget before I produce a time and cost estimate.

  • Jill Pawlik seated at a table with a client. They are seated close together, looking at something on a laptop.

    Strategy

    We collaborate, and I create a customized, goal-focused strategy that aligns with your business goals. The strategy is built around what problem we are solving for you and why. It typically includes branding, unique value proposition, and buyer personas.

  • Jill Pawlik seated at a table with a client. She is holding a piece of paper and laptops are visible on the table.

    Plan

    The marketing plan is a compilation of comprehensive, detailed, actionable, and appropriate tactics to achieve the strategy and business goals. The plan includes the tactic types, budget, timing, roles and responsibilities, and KPIs.

  • Jill Pawlik seated at the end of a long conference table working with a client. They are talking and two laptops are visible on the table.

    Hire Me

    I provide marketing services by the hour, long-term contract, or on a monthly retainer. I will be your on-call marketing consultant for most of your needs, and I’ll be committed to your success. My network, business contacts, and enthusiasm are complementary.

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Happy to Meet You

I have a genuine desire to help people succeed and contribute to the positive impact they make in their business and community. I not only offer my experience and skill but my network of pros and go-givers, as well. I incorporate joy and passion into my work. Go Bills!

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Testimonials

  • “Jill is a problem solver with the drive and the giving nature that makes her an excellent servant leader. She is an extremely talented marketing and communications professional who is always striving to learn more and to share her expertise with others. Jill is truly my go-to marketing expert!”

    Jeanne Hellert, Owner, JEH Consulting

  • “While working with Jill, she proved her communications prowess time and time again with thoughtful plans and recommendations. During the time we worked together, she always brought a ‘can-do’ attitude to work and managed to overcome any obstacles in her path. Without question I recommend Jill's work.”

    Robert Kubiak, Director of Client Strategy at Arthur Elliott

  • “Jill helped me funnel my passion into my business and create a brand that aligned with my ideals. I wanted to run a business that brought me a sense of pride and community. Together we cultivated that message and built a strategy to withstand the ever-changing climate of retail. Branding, strategic marketing, community engagement, and public relations are just a few of the services that Mrs. Pawlik provided. We have grown the business, hosted dozens of events and fundraisers, survived (and actually thrived) through COVID, and are now expanding to a larger space. She has also known how to encourage me to make decisions on my own and mentored me to be my own best advocate.”

    Crystal Newman, owner of Bloomsbury Lane Toy Shoppe

  • “Jill is a trusted friend and colleague that I have been lucky enough to know for more than 20 years. As my former employee I know her to be an excellent writer, strategist, and team player. As a strategic partner in consulting, I've come to rely on her as a subcontractor on various client projects for her expertise and ability to craft compelling content used on various channels. Jill brings a positive attitude and genuine commitment to all she does in life and in business.”

    Therese Fuerst, CEO, Fuerst Consulting Corp.

  • “Jill is one of the finest managers I have had over my 18-year career in marketing and public relations. She leads by example, empowers her team to succeed, and is always available to help strategize, brainstorm and talk through challenging work situations. Her creativity, professionalism, and broad experience are a great addition to any organization and team.”

    Ezra Rich, Marketing Communications Manager

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