Jill Pawlik Strategic Marketing

Strategic and Tactical Marketing that Meet the Goals

of Small Business Owners

It is a privilege to meet small business owners and non-profit leaders who are growing in Western New York. I enjoy learning their backgrounds, understanding their businesses, and creating customized, effective and efficient marketing strategies and tactical plans to help them reach their goals. A solid strategy takes skill, creativity, and tenacity. And there is nothing better than watching them succeed!

 

Strategic Marketing Services

I’m your CMO without the expense of an FTE. I will listen, review your sales, marketing and development status and goals, ask questions, create a strategy, propose a plan of action, manage a plan, project or team, analyze performance, report results and offer corrective action. I can also perform specific services such as a promotion or event, project management, public relations, branding, social media strategy and content, digital marketing, blogging, and internal and external communications. I can work with a team and hire contractors to fulfill roles as needed.

Make it stand out.

  • Jill Pawlik seated at a table working with a client. They are huddled over a laptop.

    Discovery & Consultation

    When the 1 hour complimentary consultation is set, you will receive my Client Discovery document to complete. Then, we’ll meet, discus the document in detail, and focus on your goals. Through this, we’ll determine if my skills are a good fit for you, your business and your project.

  • Jill Pawlik seated at a table with a client. They are seated close together, looking at something on a laptop.

    The Marketing Strategy

    We collaborate and I create a customized, goal-focused strategy that is implemented by me, you or your team. It includes branding, brand story, brand essence, keywords, ideal customer or buyer personas, value propositions, SWOT analysis, and methods to target your customers.

  • Jill Pawlik seated at a table with a client. She is holding a piece of paper and laptops are visible on the table.

    The Marketing Plan

    The marketing plan is comprehensive, detailing actionable and appropriate tactics to achieve the strategy and business goals. The plan includes the tactic types, budget, timing, roles and responsibilities, and KPIs.

  • Jill Pawlik seated at the end of a long conference table working with a client. They are talking and two laptops are visible on the table.

    Marketing Consultant

    Providing marketing services by the hour, via long-term contract, or on a monthly retainer. I will be your on-call marketing rep for any of your needs and I’ll be committed to your success.

Learn More

Testimonials

  • “Jill is a problem solver with the drive and the giving nature that makes her an excellent servant leader. She is an extremely talented marketing and communications professional who is always striving to learn more and to share her expertise with others. Jill is truly my go-to marketing expert!”

    Jeanne Hellert, Owner, JEH Consulting

  • “While working with Jill, she proved her communications prowess time and time again with thoughtful plans and recommendations. During the time we worked together, she always brought a ‘can-do’ attitude to work and managed to overcome any obstacles in her path. Without question I recommend Jill's work.”

    Robert Kubiak, Director of Client Strategy at Arthur Elliott

  • “Jill helped me funnel my passion into my business and create a brand that aligned with my ideals. I wanted to run a business that brought me a sense of pride and community. Together we cultivated that message and built a strategy to withstand the ever-changing climate of retail. Branding, strategic marketing, community engagement, and public relations are just a few of the services that Mrs. Pawlik provided. We have grown the business, hosted dozens of events and fundraisers, survived (and actually thrived) through COVID, and are now expanding to a larger space. She has also known how to encourage me to make decisions on my own and mentored me to be my own best advocate.”

    Crystal Newman, owner of Bloomsbury Lane Toy Shoppe

  • “Jill is a trusted friend and colleague that I have been lucky enough to know for more than 20 years. As my former employee I know her to be an excellent writer, strategist, and team player. As a strategic partner in consulting, I've come to rely on her as a subcontractor on various client projects for her expertise and ability to craft compelling content used on various channels. Jill brings a positive attitude and genuine commitment to all she does in life and in business.”

    Therese Fuerst, CEO, Fuerst Consulting Corp.

Get My Best Marketing Advice

Happy to Meet You

I have a genuine desire to help people succeed and contribute to the positive impact they make in their business and community. I not only offer my experience and skill but my network of pros and go-givers, as well. I incorporate joy and passion into my work. Go Bills!

Learn More

Contact Me