Services
Is your marketing strategy working for you? Would you like a “fresh set of eyes” to help fine-tune your annual plans? Highly effective marketing is critical to business success and I can help.
Consultation
We’ll have a 1 hour consultation to discuss your business status and goals, my work and process, and determine if I can help. You’ll talk and I’ll listen. I ask a lot of questions so come prepared with your business plan or at least a dashboard of where you are in the business and where you want to go. Of course, I do a little research on you and your business prior to the meeting. Complimentary.
Marketing Strategy
Always start with a goal-aligned strategy. We’ll discuss your business plan in depth, review prior and current marketing strategies and company initiatives, and determine your timeline and requirements. I’ll create a marketing strategy based on your business goals that is accurate and actionable upon delivery. Pricing is based on an hourly rate.
Marketing Plan
Once the strategy has been completed and approved, a companion 12-month plan will be created. This part of the process is much more detail-oriented. The marketing plan fulfills the strategy by laying out the specific tactics, resources, and milestones that should be implemented to fulfill the strategy. You will be provided with a plan that is actionable by you, your team, or by me and my team of strategic partners.
Marketing Consultant
I can provide marketing services by the hour, via contract, or with a monthly retainer arrangement. This includes solving problems, implementing procedures, providing advice, managing a plan, project or team, analyzing tactical performance, and reporting comprehensive results. I can also perform specific services such as project management, public relations, branding, social media, internal and external communications, media training and crisis management.
Flexible pricing structure
Pricing starts at $100 an hour. Options are available for packages, long-term projects, and retainers depending on the scope of work. You’ll get a lot of value, including access to my network (and my persistence and positive attitude to keep you motivated toward success).
Group Training
Complimentary 45-minute presentation to community and trade associations.
I provide a 3-hour business marketing training for up to 10 people for $2,500, a savings of $500.
I offer a 5-hour business marketing planning intensive for up to 10 people for $4,000, a savings of $1,000.
“Jill helped me funnel my passion into my business and create a brand that aligned with my ideals.”
Crystal Newman
Bloomsbury Lane Toy Shoppe
“Jill Pawlik has been with me every step of the way. From the moment I took the leap to use my family savings to buy a toy store, to helping me navigate through COVID and now an upcoming move to a bigger location, Pawlik Marketing has been an invaluable resource. I wanted to run a business that brought me a sense of pride and community. Together we cultivated that message and built a strategy to withstand the ever changing climate of retail. Branding, strategic marketing, community engagement, and public relations are just a few of the services that Mrs. Pawlik provided. We have grown the business, hosted dozens of events and fundraisers, survived (and actually thrived) through COVID, and are now expanding to a larger space. She has also encouraged me to make decisions on my own and mentored me to be my own best advocate.”
Hire me and get it done right!
A marketing strategy should be aligned with your business plan—and that is where the magic happens! Not everyone has the time, knowledge or skill to do this, especially small business owners who are wearing multiple hats and often go-to-market quickly. A solid marketing strategy will serve you well for years to come.